Target both builders and consumers with these. These hit main points and give potential buyers enough information to ask questions.
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Leverage RESNET materials. Kleist advised raters to use the resources RESNET has created to impr ove marketing performance.
#CODEWATCHER MIKE COLLIGNON CODE#
This offers you a chance to talk about the value you can provide.” Reading CodeWatcher, joining the Green Builder Coalition for Executive Director Mike Collignon’s code reports, or simply connecting with your local network of involved code officials can get you started.ģ. Keep up with building codes. “Changing codes is the gateway drug to your services,” advised Cooper. “Most builders use find out where their future customer is and the RESNET site to see what the market is doing.” Spence also encouraged raters to ask: “What are my competitors HERS scores? What is the average overall HERS score by market? How about the annual average age of resale home and purchase price data from MRIS?” She suggested reading industry publications to keep up with what is going on.Ģ. “Do you know where building permits being pulled? Where builders are digging land?” asked speaker JoAnn Spence of PEG. Here’s a quick marketing primer gleaned from Cooper and fellow speakers that will get you up to speed in 10 minutes:ġ. So how can RESNET raters grow the market? By paying more attention to marketing. Unfortunately, as Cooper pointed out, a surprising number of building professionals are not marketing RESNET HERS scores to the utmost, making a clear case for the importance of a HERS score, or even leveraging the building science skills and education they already have to grow their businesses. After all, illustrating a home’s energy efficient superiority compared with neighboring homes is a great selling point. For starters, the HERS Index itself is a no-brainer marketing tool that can get attention from both builders and home buyers. “A fundamental I have been preaching is that the vast majority of RESNET raters are good at what they do, but not as good at running a business,” presenter Matthew Cooper of Patuxent Environmental Group (PEG) said in his portion of a marketing presentation at the RESNET spring conference.
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#CODEWATCHER MIKE COLLIGNON PLUS#
Experts at the 2018 RESNET Conference detailed how marketing HERS scores builds business, plus details on the resources RESNET offers to make it easier for you grow.